Effective Date: May 8th, 2019
Information We Collect
We collect information about you directly from you, from third parties, and automatically through your use of our Services. We may combine information collected from or about you from these various sources. Information We Collect Directly From You We may collect information about you directly from you. For example, if you purchase a product or service, we will collect your name, billing and shipping address, email address, telephone number, and payment card information. We will also collect any other information that you provide to us through our Services. For example, if you chat with us through our Site, we will collect you’re the contents of any messages you send us; if you elect to tell us how you sleep we will collect that information (e.g., sleeps with – myself and wife and kids); if you sign up to receive emails from us, we will collect your email address; and if you complete a survey on our Site, we will collect your responses to the survey.
Information We Collect About You from Third Parties
We may also collect information about you from third parties. For example, if your friend refers you to our Services, then we may collect information such as your email address from your friend.
Information We Collect Automatically Through Our Services
We automatically collect information about you through your use of our Services, including, without limitation your IP address, location, browser type, domain name, the website that led you to our Services, the website to which you go after leaving our Services, the dates and times you access our Services, and the links you click and your other activities within the Services. Please see our Cookies and Other Tracking Mechanisms section below for more information. We may combine information we collect automatically with information we collect directly from or from third parties.
The Legal Bases We Rely On:
The law on data protection sets out a number of different reasons for which we may collect and process your personal data in certain circumstances, including:
◦We can collect and process your data with your consent.
■For example, if you have given your consent to receiving to receiving marketing material from us at the point we collected your information.
◦We need your personal data to comply with our contractual obligations.
■For example, where you have provided us with your email address to receive our services, we will use this information in order to effectively deliver and communicate our services.
■For example, where you have provided a delivery address so we can deliver your order.
◦If the law requires us to, we may need to collect and process your data.
■For example, we can pass on details of people involved in fraud or other criminal activity affecting us to applicable law enforcement.
◦We may require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
■For example, it is in our legitimate interests to ensure that content from our Services is presented in the most effective manner for you and your computer and we provide you with the information, products and services that you request from us.
How We Use Your Information
We may use your information, including personal information and user content, for the following purposes:
●Providing and Improving Our Services. To provide and maintain our Services; to improve our Services; to develop new features, products, or services; to perform technical operations, such as updating software; and for other customer service and support purposes.
Research and Analytics. To analyze how you interact with our Services; to monitor and analyze usage and activity trends; and for other research, analytical, and statistical purposes.
●Legal Compliance. To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.
Our Promotional Updates and Communications
Where permitted by one of the legal bases above, we will use your personal information for marketing analysis and to provide you with promotional update communications and with news and newsletters, special offers, promotions, and other information we think may interest you; and for other informational, marketing, or promotional purposes by email, SMS and letter about our Services and those of carefully selected third parties.
Accessing, Modifying, or Deleting Your Personal Information.
Where Your Information Is Stored
The data that we collect from you may be transferred, and stored at, destinations outside the European Economic Area (“EEA”) that is not subject to equivalent Data Protection Law. For our purposes, the information we collect is processed and stored on secure AWS servers located in the United States. We may transfer your personal information outside the EEA to the USA:
●In order to store it.
●In order to enable us to provide goods or services to you and fulfill our contract with you. This includes order fulfillment, processing of payment details, and the provision of support services.
●Where we are legally required to do so.
●In order to facilitate the operation of our group of businesses, where it is in our legitimate interests and we have concluded these are not overridden by your rights.
How Long We Keep Your Information
We retain personal data for as long as is necessary to fulfill the transactions you have requested, for key business requirements such as marketing or for essential purposes such as complying with our legal obligations, resolving disputes and enforcing our agreements. The criteria we use for determining retention periods for different categories of data will vary but may include:
●how long we need to keep personal data to provide our services and operate our business, for example improving the performance of our Sites or maintaining appropriate financial or business records);
●the expectations of our customers, for example our customers may expect that their registration details will be retained for a certain period should they choose to return to our Sites;
●whether we are subject to legal, regulatory or contractual obligations to retain the personal data, for example mandatory retention requirements for tax reporting purposes; and
●the sensitivity of the personal data we are handling, for example were we to collect more sensitive personal data we would expect to hold it for shorter periods.
How We Disclose Your Information
We may disclose your information, including personal information and user content, as described to you at the time of collection or disclosure or as follows:
●DreamCloud Users. We may disclose your information to other DreamCloud users. For example, if you post review to our Site, we will display your review, and other information to all visitors to our Site.
●Service Providers. We may disclose your information to our vendors, service providers, agents, or others who perform functions on our behalf. For example, we may disclose your information to third-party service providers to process payments on our behalf.
●Business Transfers. We may disclose your information to another entity in connection with, including during negotiations of, an acquisition or merger, sale or transfer of a business unit or assets, bankruptcy proceeding, or as part of any other similar business transfer.
●Legal Compliance. We may disclose your information to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; in response to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a government official.
●Aggregate and De-Identified Information. We may disclose aggregate, anonymous, or de-identified information about users for marketing, advertising, research, compliance, or other purposes.
Cookies and Other Tracking Mechanisms
●Strictly Necessary: cookies that enable the services that you have specifically asked or paid for;
●Performance: cookies that collect information on how visitors use Our Site including the pages visited and most frequented as well as the sources of our traffic. They are used to help us improve how the site works;
●Functionality: cookies that help us remember the choices you have made so we can provide you with a more personalised experience; and
●Advertising: cookies used to deliver more relevant ads, and to make sure you don’t see the same adverts over and over again.
How To Disable Cookies
The effect of disabling cookies depends on which cookies you disable but, in general, the Site may not operate properly if all cookies are switched off. If you only disable third party cookies, you will not be prevented from making purchases on Our Site. If you disable all cookies, you will be unable to complete a purchase on Our Site. If you want to disable cookies on Our Site, you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below:
For Microsoft Internet Explorer: 1. Choose the menu “tools” then “Internet Options” 2. Click on the “privacy” tab 3. Select the setting the appropriate setting
For Google Chrome: 1. Choose Settings> Advanced 2. Under “Privacy and security,” click “Content settings”. 3. Click “Cookies”
For Safari: 1. Choose Preferences > Privacy 2. Click on “Remove all Website Data”
For Mozilla firefox: 1. Choose the menu “tools” then “Options” 2. Click on the icon “privacy” 3. Find the menu “cookie” and select the relevant options
For Opera 6.0 and further: 1. Choose the menu Files”> “Preferences” 2. Privacy
We may use third parties such as network advertisers to serve advertisements on our Services and on third-party websites or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested. We may provide these third-party advertisers with information, including personal information, about you. For more information about how to turn this feature off see section above “Disabling Cookies” or visit https://www.youronlinechoices.co.uk
Do Not Track Disclosure
Our Services do not respond to Do Not Track signals. For more information about Do Not Track signals, please click here. You may, however, disable certain tracking as discussed in the Cookies and Other Tracking Mechanisms section above (e.g., by disabling cookies). You also may opt-out of targeted advertising by following the instructions in the Interest-Based Advertising section above.
You have the right under certain circumstances:
●to be provided with a copy of your personal data held by us;
●to request the rectification or erasure of your personal data held by us;
●to request that we restrict the processing of your personal data (while we verify or investigate your concerns with this information, for example);
●to object to the further processing of your personal data, including the right to object to marketing (as mentioned in ‘our promotional updates and communications’ section);
●to request that your provided personal data be moved to a third party.
Your right to withdraw consent:
Where the processing of your personal information by us is based on consent, you have the right to withdraw that consent without detriment at any time by contacting us at firstname.lastname@example.org. You can also change your marketing preferences at any time as described in ‘our promotional updates and communications’ section; You can also exercise the rights listed above at any time by contacting us at email@example.com If your request or concern is not satisfactorily resolved by us, you may approach your local data protection authority, (see http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.html).The Information Commissioner is the supervisory authority in the UK and can provide further information about your rights and our obligations in relation to your personal data, as well as deal with any complaints that you have about our processing of your personal data. Children You must be at least eighteen (18) years of age to use our Services. Our Services are not targeted to children under thirteen (13) years of age and we do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will promptly delete such personal information from our systems.