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Last updated: 09/02/24

DREAMCLOUD SLEEP UK
COOKIES POLICY

This cookies policy describes the cookies that may be set and read when you visit our website and the purposes for which we use those cookies and any personal information collected by using them.

1 OUR USE OF COOKIES

1.1 Welcome to the www.dreamcloudsleep.co.uk  website (Site), which is owned and operated Nectar Sleep Limited (referred to in this policy as we, us or our).

1.2 This Cookies Policy describes the cookies that are automatically set and others that you may choose to set when you visit our Site and the purposes for which we use them.

1.3 Our Site uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site.

1.4 Some cookies work by collecting and storing some form of personal information about you, so this policy also describes the personal information we process or allow others to access when using cookies.

1.5 For further information on how we use the personal information we collect about you (including information collected through our use of cookies) please see our Privacy Policy .

1.6 This policy was last updated on the date that appears at the top of this page.

2 WHAT ARE COOKIES?

2.1 A cookie is a small data file that is placed on your device to allow a website to recognise you as a unique user when you use the website, either for the duration of your visit (using a session cookie) or for repeat visits (a persistent cookie).  Other similar files such as pixels and beacons work in the same way and we use the word ‘cookie’ in this Cookies Policy to refer to all technologies that collect information in this way.  Cookies can also be used in emails you receive to help understand your level of engagement with them.

2.2 Cookies can be ‘first party’ (which are set by us) or ‘third party’ (which are placed on your device by another website/operator when you use our Site).

2.3 Cookies are a common technology for remembering certain information about a visitor to a website.  The vast majority of websites currently make use of cookies and they are commonly used for a wide range of tasks. We use the following types of cookies for the following purposes:


2.3.1 Browser cookies. We use cookies set via your web browser for the following purposes:

  • Strictly necessary cookies. These cookies are necessary for our Site to function and cannot be switched off in our systems. They include, for example, a cookie that is set for security reasons or to remember your cookie consent preferences.  They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.    You can set your browser to block or alert you about these cookies, but some parts of our Site will then cease to work.
  • Functional cookies. These cookies enable our Site to provide enhanced functionality and personalised features. They may be set by us or by third party providers whose services we have added to our pages.    If you do not allow these cookies then some or all of these services may not function properly.
  • Performance / Analytics cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around our Site.    All information these cookies collect is aggregated after it is collected. If you do not allow these cookies we will be unable to measure traffic to our Site and unable to monitor its performance.
  • Targeting / Advertising Cookies - These cookies may be set through our Site by our advertising partners. They may be used by those partners to build a profile of your interests and show you relevant adverts on other websites.    They do not directly store personal information about you, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will receive less relevant advertising.

2.3.2 Email tracking pixels. Some of the emails we send to you may contain a pixel or tracked links which allows us to identify when you have opened or forwarded the email and to verify which links contained in the email you have accessed. We use this information to determine which parts of our emails are of most interest to you. You can choose not to download the pixel and avoid tracking by adjusting the settings in your email software or service, where the provider has made this feature available.  You can delete the pixel by deleting the email. Alternatively, you can unsubscribe from our mailing list by using the unsubscribe option in the email or by contacting us at hello@dreamcloudsleep.co.uk.

2.3.3 Device data. We obtain data relating to your device, as described in our Privacy Policy, for the purposes set out in the HOW AND WHY WE USE YOUR PERSONAL INFORMATION section in that notice.

3 CONSENTING TO THE USE OF COOKIES AND THE PERSONAL INFORMATION THEY COLLECT

3.1 Certain cookies we use are strictly necessary for our Site to work. For example, when you visit our Site for the first time, we present you with a cookie notice and tool (Cookie Tool) requesting your consent for non-essential cookies. We have to use a cookie to remember your cookie preferences in order to comply with the law (you can see details of this cookie in the table below).

3.2 When you first visit our Site, we automatically set essential cookies on your device that are strictly necessary for our Site to work.  In relation to all other types of cookies we wish to use, you will be invited to consent to our use of them using our Cookie Tool.  If you do not provide your consent using the Cookie Tool, we will not set these cookies on your device.

3.3 If you do not provide your consent, our Site will still work but some of the enhanced and personalised features may not.

3.4 If you provide your consent in respect of cookies, you will also be providing your consent for us and the relevant third parties that use those cookies to use your personal information in the ways set out in our Privacy Policy.  We will only set or read the relevant cookies for the durations set out in the table below.  You can withdraw your consent at any time by using the Cookie Tool to turn off/opt-out of the relevant cookies. The cookie files may remain on your device after you have opted-out of using them.  Please see the How to control and delete cookies section of this policy or check your browser’s help pages to find out how to delete these files from your device.

3.5 If you withdraw your consent for us to use non-essential cookies, the consent you have given us to use any personal information we collect using those cookies will also be withdrawn. Please see our Privacy Policy  for further details.

4 COOKIES USED ON OUR SITE 

4.1 The table below sets out the first party and third party cookies that are set and read on your device.  The legal reason (also known as the ‘lawful basis’) for using the personal information collected using the cookies is also set out in the table. To find out more about the lawful bases on which we rely to use your personal information, please see our Privacy Policy .

4.2 Some third party cookies are set by third parties that provide a service to us and who act on our behalf and on our instructions. Our Privacy Policy  applies to the personal information collected using these cookies.

4.3 Other third parties are companies who use the personal information for their own business purposes and are, for the purposes of data protection law, ‘controllers’ in their own right.  Whilst we provide a summary of the third party cookies for these companies in the table below, you should also check the relevant third party’s privacy policy using the links in that table for more information about how these cookies and the personal information they collect are used.

 

Name

Duration

First/Third Party & Purpose

Category

Lawful basis for personal information collected by cookie

Doubleclick

IDE: 400 days
 ar_debug: 30 days

Third Party

IDE: Used for serving targeted advertisements that are relevant to users across the web. Tracks user behavior on the site to optimize ad selection.

 

ar_debug: Utilized for debugging and performance analysis, helping in tracking and improving the delivery and effectiveness of online advertising campaigns.

Purpose: Helps provide more relevant display advertising

Targeting/Advertising

Consent

Bing Ads

MUID:  390 days
MSPTC:  390 days

Third Party

MUID: Utilized to track user interactions and ad clicks, aiding in personalizing ad experiences across Microsoft Bing advertising platforms.

MSPTC: Engaged in measuring the effectiveness of ads and user interactions with ads across Microsoft platforms, supporting optimization of advertising strategies.

Purpose: Helps provide more relevant advertising on Bing websites

Targeting/Advertising

Consent

Facebook Custom Audience

ps_n: 388 days

presence: 10 days

fr: 70 days

xs: 345 days

datr: 380 days

c_user: 345 days
sb: 380 days

Third Party

ps_n: This cookie is used for session management and maintaining a secure environment during a user's visit.

 

presence: Manages the user's presence on Facebook, enhancing real-time chat and status visibility features within the network.

 

fr: Utilized for ad targeting and optimization, this cookie helps in delivering personalized advertisements to the user on Facebook and tracking user interaction with these ads.

 

xs: Essential for maintaining a secure session, ensuring that the user's browsing session is secure and protected against unauthorized access.

 

datr: Helps with security and integrity, identifying browsers for purposes of security and site integrity, including recovery of account and identification of potentially compromised accounts.

 

c_user: Contains the user ID of the currently logged-in user, facilitating seamless interaction and functionality across Facebook services.

 

sb: Supports friend suggestions and the optimization of the user experience on Facebook by collecting data on the user's browser and interaction with the site.

Purpose: Helps provide more relevant Facebook advertising. These cookies play various roles from enhancing user experience, maintaining security, to supporting Facebook's advertising and user interaction functionalities.

Targeting/Advertising

Consent

Trustpilot

_ga_3TEL80JZSG: 382 days

_ga: 382 days

OptanonConsent: 347 days

amplitude_id_de1e2fc13cf22ef1024015ecc1bb8ccdtrustpilot.com: 382 days

_ga_11HBWMC274: 382 days

amplitude_id_67f7b7e6c8cb1b558b0c5bda2f747b07trustpilot.com: 382 days

_ga_HC3VZEBFR4: 343 days

__hstc: 123 days

amplitude_id_0401371089d1a27b189b1976accb81fftrustpilot.com: 343 days

_hjSessionUser_402766: 347 days

_fbp: 72 days

_hjSessionUser_386931: 308 days

__gpi: 325 days

_tt_enable_cookie: 299 days

_biz_flagsA: 347 days

cb_user_id: 308 days

ajs_anonymous_id: 347 days

hubspotutk: 123 days

_biz_uid: 347 days

_clck: 307 days

_biz_pendingA: 347 days

analytics_session_id: 347 days

analytics_session_id.last_access: 347 days

_biz_nA: 347 days

_hjSessionUser_391767: 347 days

_hjSessionUser_398288: 347 days

__gads: 325 days

TP.uuid: 331 days

cb_group_id: 308 days

_ttp: 299 days

cb_anonymous_id: 307 days

_uetvid: 333 days

OptanonAlertBoxClosed: 344 days

Third Party

_ga_3TEL80JZSG & _ga: These cookies are used by Google Analytics to collect information about how visitors use the website, helping to improve it. The cookies collect information in an anonymous form.

 

OptanonConsent: This cookie is set by the cookie compliance solution OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category.

 

amplitude_id: Used for tracking user behavior on the site through the Amplitude analytics platform, helping to analyze site usage and improve service offerings.

 

_ga_11HBWMC274 & _ga_HC3VZEBFR4: Part of Google Analytics, these cookies track user interactions for statistical purposes, analyzing how users engage with the site.

 

__hstc: The main cookie for tracking visitors for HubSpot. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

 

_fbp & __gpi: Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. It helps in tracking and improving the effectiveness of advertisements.

 

_tt_enable_cookie: Likely related to tracking and optimizing web interactions, possibly for analytics or advertising purposes.

 

_biz_flagsA, _biz_uid, _biz_pendingA, _biz_nA: These cookies are associated with a business analytics platform, providing insights about the site's visitors' interactions.

 

cb_user_id, cb_group_id, cb_anonymous_id: Likely used for managing user sessions and/or for tracking user behavior anonymously for analytics or personalized content/ad delivery.

 

ajs_anonymous_id: This cookie is set by Segment.io to identify anonymous users, and it's used to track visitors' use of the website for internal analytics.

 

hubspotutk: This cookie is used for tracking visitors to build a profile of their interests and to show relevant advertising on other sites.

 

_clck: Used by Microsoft Clarity, a tool that helps understand how users are interacting with the website through session replay and heatmaps.

 

analytics_session_id & analytics_session_id.last_access: These cookies are likely used to track the current analytics session and its last access time, helping in session management for analytics purposes.

 

_hjSessionUser_402766, _hjSessionUser_386931, _hjSessionUser_391767, _hjSessionUser_398288: Set by Hotjar, these cookies are used to maintain a unique user ID, ensuring that behavior in subsequent visits to the same site will be attributed to the same user ID.

 

__gads & TP.uuid: Related to advertising; used to track user interactions with ads and optimize ad performance across the web.

 

_ttp: Possibly related to tracking user interactions for analytics or advertising optimization purposes.

 

_uetvid: Used by Microsoft Bing Ads for tracking user interaction and ad performance across websites.

 

OptanonAlertBoxClosed: Indicates that the user dismissed the cookie consent box, used by OneTrust for managing cookie consent preferences.

Purpose: Allows for customer feedback and reviews

Performance/Analytics

Consent

Google Tag Manager  & Google Analytics

__Secure-3PSID (google.com): 400 days

__Secure-1PSID (google.com): 400 days

SID (google.com.ua): 400 days

__Secure-3PSID (google.com.ua, duplicate): 400 days

SID (google.com, duplicate): 400 days

__Secure-1PSID (google.com.ua, duplicate): 400 days

_ga_JHCKRHQ8CP: 377 days

_ga (getshogun.com): 377 days

NID: 183 days

_ga_JZFPY2KS9E: 373 days

_ga (elev.io): 373 days

_ga_FK79ETHR52: 394 days

_ga_7R3PBKV706: 400 days

_ga_825ZH3XNS0: 399 days

_ga_W6NECZNE63: 398 days

_biz_pendingA: 363 days

_gac_UA-29328637-4: 68 days

_ga_9WXYK3PMB6: 394 days

_ga (dynamicyield.com): 378 days

_ga_X1R7CG7ZEM: 393 days

_ga_VPJSPJ22NS: 384 days

_ga_4FGV8XC608: 372 days

_ga_4K7RR71WNZ: 343 days

_ga_WR012K6YQS: 343 days

_ga_YCRK8XGZ19: 343 days

_ga_TNDJJR2ZNV: 343 days

_ga_090QWJWM9C: 343 days
_ga_CKDXSSPLPF: 385 days

_ga_NL30XYJ22C: 400 days

_ga_WW6P9T8NJT: 343 days

_ga_Z6W8WTX3VF: 343 days

_ga_PS50ERSEM9: 343 days

_ga_D8V5KM58KT: 343 days

_ga_7T8XDQKH79: 340 days

_ga_NGQJFF5NLG: 340 days

_ga_YTLDCM1L1W: 309 days

_ga_80K1MDCJPE: 303 days

_ga_NRC2NJQ0E7: 378 days

_ga_CWYZN6BTM7: 378 days

_ga_EQHQP36GDL: 379 days

_ga_EV4TC6S582: 343 days

_ga_JN5QZN7ZMW: 384 days

_ga_EG2D853GJJ: 340 days

_ga (getelevar.com): 400 days

_ga_DS0C15P7N5: 387 days

_ga_3M7VGVZSW6: 345 days

_ga_N03V0NDEW7: 304 days

_ga_FK96T9ZR2L (nectarsleep.co.uk): 401 days

_ga (yotpo.com, duplicate): 304 days

queue_token: 1 day

_ga_919N56BL8K: 329 days

_ga_KFSSF394WV: 400 days

_ga_HKNC0ZTMSG: 343 days

_ga (shopify.com): 400 days

_ga_2KC32QHMM1: 396 days

_ga (nectarsleep.co.uk): 302 days

Third Party

__Secure-3PSID & __Secure-1PSID: These cookies are used for targeting purposes to create a profile of the website visitor's interests in order to show relevant & personalized Google advertising.

 

SID: This cookie is used by Google to store user preferences and information when viewing pages with Google maps on them.

 

_ga, ga[ID]: These cookies are set by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.

 

NID: Used by Google to customize ads on Google properties, like Google Search. For example, it's used to remember your most recent searches, your previous interactions with an advertiser's ads or search results, and your visits to an advertiser's website.

 

Purpose: Google reporting tools and these cookies are used to measure. Each cookie serves a different purpose, from tracking user sessions and measuring site performance to personalizing ads displayed to users.

Performance/Analytics

Consent

Mixpanel

mp_3d8469ad72437615c22c51ce53031f52_mixpanel: 365 days

mp_f0176979ba4bc518375d695dbd2221a8_mixpanel: 342 da

Third Party

mp_3d8469ad72437615c22c51ce53031f52_mixpanel: This cookie tracks user behavior on the website, including distinct user identification, device ID, initial referrer, and referring domain. It helps in understanding how users interact with the site, which pages they visit, and what actions they take.

 

mp_f0176979ba4bc518375d695dbd2221a8_mixpanel: Similar to the first, this cookie also tracks user interactions but includes more detailed information such as the user's distinct ID, device ID, the library used (Segment: web), initial referrer, referring domain, and user details including name and contact information. It's used for more detailed analytics and personalized tracking to improve user experience and site optimization.

Purpose: Mixpanel reporting tools and these cookies are used to measure

Performance/Analytics

Consent

Heap

_hp2_id.1439260002: 395 days
_hp2_id.91017801: 395 days
_hp2_ses_props.91017801: 1 day

Third Party

_hp2_id.1439260002: Heap cookie for tracking user behavior and preferences.

_hp2_id.91017801: Heap cookie for tracking user behavior and preferences on Klaviyo's website.

_hp2_ses_props.91017801: Heap cookie for tracking session properties on Klaviyo's website.

 

Purpose:  Heap reporting tools and these cookies are used to measure

Performance/Analytics

Consent

Hotjar

_hjSessionUser_404009: 365 days

Third Party

The Hotjar cookie _hjSessionUser_404009 tracks a user across multiple sessions on a website with a unique ID, helping analyze and improve user interactions and site usability without personally identifying the user.

Purpose: Hotjar reporting tools and these cookies are used to measure

Performance/Analytics

Consent

Klaviyo

__kla_id: 400 days

_ga: 400 days

_ga_E2RS7HT946: 400 days

_gcl_au: 90 days
_gid: 1 day
_hp2_id.91017801: 395 days
_hp2_ses_props.91017801: 1 day
_rdt_uuid: 90 days
_uetsid: 1 day
_uetvid: 1 day
userty.core.p.f10125: 400 days
userty.core.s.f10125: session

Third Party

__kla_id: tracks visitor interactions to optimize marketing campaigns. It captures details like campaign IDs and referrer information, aiding in personalizing the user experience and measuring the effectiveness of online marketing strategies.

_ga: Google Analytics cookie used for tracking user interactions.

_ga_E2RS7HT946: Google Analytics cookie variant for tracking user interactions.

_gcl_au: Google AdSense cookie for tracking
advertisement performance.

 

_gid: Google Analytics cookie for distinguishing users.

_hp2_id.91017801: Hotjar cookie for tracking user behavior and preferences.

_hp2_ses_props.91017801: Hotjar cookie for tracking session properties.

_rdt_uuid: Hotjar cookie for tracking user behavior and preferences.

_uetsid: Bing Ads cookie for tracking user sessions.

_uetvid: Bing Ads cookie for tracking user visits.

userty.core.p.f10125: Klaviyo user authentication cookie.

userty.core.s.f10125: Klaviyo user session cookie.

Purpose:  Helps provide relevant email communications

Performance/Analytics

Consent

Facebook Pixel

_fbp: 90 days

Third Party


Purpose: Facebook Pixel cookies (_fbp) are used to track visits across websites for advertising purposes. They help in measuring the effectiveness of advertising campaigns by understanding actions taken on the websites. These cookies also enable personalized advertising by Facebook across its network based on user activity and interactions.

Performance/Analytics

Consent

Dynamic Yield

_dy_ses_load_seq - 31 days

_dyid - 8 days

_dycnst - 8 days

_dy_c_att_exps - 8 days

_dycst - 8 days

_dyjsession - 8 days

_dy_soct - 343 days

_dy_df_geo - 17 days

_dy_ses_load_seq - 17 days

_dyid - 17 days

_dyid_server - 343 days

_dycnst - 17 days

_dy_c_exps - 17 days

_dy_soct - 352 days

_dycst - 31 days

_dy_geo - 17 days

_dy_ses_load_seq - 8 days

_dy_toffset - 17 days

_dycnst - 31 days

_dycst - 17 days

_dy_toffset - 8 days

_dy_c_att_exps - 17 days

_dy_geo - 8 days

_dy_df_geo - 8 days

_dy_toffset - 31 days

_dy_lu_ses - 31 days

_dy_csc_ses - 31 days

_dyid - 31 days

_dy_c_exps - 8 days

_dy_c_exps - 8 days

_dy_csc_ses - 31 days

Third Party


_dy_c_att_exps & _dy_c_exps: Manage user experiment data for content personalization.

_dy_ses_load_seq: Tracks the sequence of page loads in a session for performance analysis.

_dyid & _dyid_server: Unique user identifiers for tracking visitor behavior across sessions.

_dycnst & _dycst: Indicate user status and content delivery preferences.

_dyjsession: Session identifier for maintaining user session state across page requests.

_dy_soct: Stores user interactions and transactions for session optimization.

_dy_df_geo & _dy_geo: Capture geographical location data to tailor content based on the user's location.

_dy_toffset: Time offset data used for analytics and session timing accuracy.

_dy_lu_ses & _dy_csc_ses: Session control cookies for managing user experience and session continuity.

Purpose: These cookies are essential for Dynamic Yield's personalization engine, enabling the delivery of tailored experiences and insights into user engagement.

Performance/Analytics

Consent

 

5 ANALYTICS 

5.1 Our Site uses various analytics tools (e.g. Google Analytics). These analytics tools use cookies to analyse the use of our Site by you and other visitors. The information generated by the cookie about the use of our Site is usually transferred to a server of the provider of the tools (sometimes located in the USA) where it is stored. Please see our Privacy Policy  for further information regarding personal information transferred overseas.

5.2 We have activated internet protocol (IP) address anonymisation for certain analytics tools so that your IP address is shortened in advance of transfer to the relevant providers if you are located in the United Kingdom or European Economic Area.  Only in exceptional cases will the full IP address be transferred to the providers in the USA and shortened there. The providers will use this information on our behalf to evaluate the use of our Site by you and other users, to compile reports on the activities on our Site and for further purposes related to the use of our Site to provide services to us.

5.3 The IP address submitted by your browser to the providers will not be merged with other data of the providers. Please see our Privacy Policy for details of the personal information that we collect from you using our analytics tools.

6 HOW TO CONTROL AND DELETE COOKIES

6.1 You can change your cookie preferences at any time by deleting cookies using your browser and refreshing any page on our Site or by using our Cookie Tool.

6.2 You can also use online tools provided by the following industry bodies for opting-out of third party cookies for targeted advertising:  

6.3 In relation to Google Analytics cookies, you can also use the specific Google opt-out tool at https://tools.google.com/dlpage/gaoptout.

6.4 You may wish to visit http://www.allaboutcookies.org/ which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your device, as well as more general information about cookies. Please note that, as these websites are not owned or operated by us, we are not responsible for any of the content on them.

7 CHANGES

We may make changes to this Cookies Policy at any time by posting a copy of the revised policy on our Site. Any changes will take effect 7 days after the date on which we post the modified terms on our Site, whichever is the earlier.

8 CONTACT US

If you have any questions or concerns about cookies or your privacy when using our Site, please use our contact details in the Contact and legal information section of our Privacy Policy.