Our best products - see how our prices compare
You're probably wondering... how do we do it?
Our product design team scours the market to find the best performing premium materials at the best value for you. We regularly establish Similar Brands Avg Price for each product we sell and show you the price of our products as a savings against this value.
What is Similar Brands Avg Price?
We identify 3 or more comparably built products and periodically track the actual prices they are sold for - not the price 'they' claim they are worth. We establish our prices at or below the average of the selected products.
Great products don’t have to cost thousands of pounds
We believe everyone deserves a good night's sleep, which is why we've committed to pricing our products not just competitively, but with the utmost value in mind.
Similar Brand Avg Price Update Frequency
We are dedicated to maintaining competitive pricing, which is why we update our assessment quarterly. This regular evaluation, especially before or during major sales events, ensures that our prices reflect the most current market trends, offering our customers the best possible value.
Comparison Attributes
We rigorously compare our products based on key attributes like the depth of mattress, fabric and materials, style and features. See more about the similar brands used for comparison below.
DreamCloud vs. the Competition
*Competitor pricing accurate as of 07/10/2026.
Dreamcloud Hybrid
Simba
Hybrid
Panda
Panda Hybrid Bamboo Mattress (inc tier discount)
Sleepeezee
Matilda combination at Dreams
Similar Brands Average Price
£349
£499
£599
£699
Dreamcloud Luxury Hybrid
Mlily
Hybrid Gel 300 at Furniture Village
Simba
Hybrid Pro
Panda
Hybrid Bamboo Mattress Pro
Similar Brands Average Price
£499
£599
£699
£799
*Competitor pricing accurate as of 07/10/2026.
Bamboo Platform + Headboard Bed Frame
Origin
Timber Bed Frame
Natural Bed Company
Nara Beech
Natural Bed Company
Osaka Beech
Similar Brands Average Price
£398
£498
£598
£698
The Dreamcloud Platform Bed
Ikea
Lyngor
Similar Brands Average Price
£75
£99
The Dreamcloud Headboard Bed Frame
Feather & Black
Cambourne Bed
Otty
Box Contemporary Bed Frame
Loaf
Archy
Similar Brands Average Price
£229
£249
The Dreamcloud Divan Bed
Bensons
Simply Divan Base & Milton Strutted Headboard + Shipping
Dreams
Sealy Divan Base & Helvellyn Strutted Headboard
Furniture Village
Artisan Divan Base & Selene Strutted Headboard + Delivery
Similar Brands Average Price
£289
£369
£359
£429
£399
£459
£529
£459
£519
£609
The Dreamcloud Luxury Divan Bed
Simba
Wimslow
Dreams
Sealy Divan Base & Helvellyn Full Height Headboard
Furniture Village
Artisan Divan + Vispring Farleigh Floor Standing Headboard
Similar Brands Average Price
£499
£569
£659
£799
£829
£549
£619
£709
£829
£859
£609
£679
£759
£879
£909
The Dreamcloud Luxury Plus Divan Bed
Simba
Camden
Dreams
Sealy Divan Base & Lever Full Height Headboard
Silent Night
Divan Base & Bloomsbury Full Height Headboard
Similar Brands Average Price
£559
£629
£719
£859
£889
£609
£679
£769
£889
£919
£669
£739
£819
£939
£969
The Dreamcloud Grand Divan Bed
Bensons for Beds
Staples & Co Divan & Staples & Knightbridge headboard
Silent Night
Divan Base & Siena Full Height Headboard
Bensons for Beds
Slumberland Divan & Erin Floorstanding headboard + Delivery at Bensons
Similar Brands Average Price
£689
£749
£819
£1,019
£719
£789
£859
£1,049
£819
£889
£959
£1,159
*Competitor pricing accurate as of 07/10/2026.
The Dreamcloud Mattress Protector
Otty
Waterproof Mattress Protector
Simba
Tencel cool
Tempur
Cooling Mattress Protector
Similar Brands Average Price
£39
£45
£49
£55
The Dreamcloud Duvet
Simba
Hybrid Duvet
Emma
4 Season Duvet
Panda
Cloud Duvet
Similar Brands Average Price
£49
£65
£75
£85
The Dreamcloud Bedding Set
Panda
Bamboo Bedding Set
Piglet in Bed
Cotton Bundle
Bedfolk
Relaxed Cotton Bedding Bundle
Similar Brands Average Price
£55
£69
£79
£89
Dreamcloud Pillow (pair)
Next
Snuggledown Memory Foam Pillow
Emma
Original foam
Dreams
Tempur Cloud Air Smartcool Pillow
Similar Brands Average Price
£65
